The perception of a company’s reputation among job seekers and employees is an important thing that can influence many aspects of a business. Building a reputation of being a good place to work can attract many potential talents to join and contribute to developing said company. A company with a good reputation is also usually better at appreciating employees, increasing their motivation to do their jobs well. 

This reputation, also known as an Employer Brand, can make employees feel at home working at your company. The ability to retain employees means lower turnover rates which then in turn results in savings in time and money for recruitment costs. Ultimately, an increased productivity with a happier work-force is a win-win for all stakeholders.

If you want to build employer brand to support business growth, here are several steps you can take:

Analyse Your Current Employer Brand 

The first step is to look within your company. Understand the vision, mission, values, core business, and work culture that your company has. Now, put these aside and try to see how people really see your company. Do these outward perceptions match with the vision, mission, and values your company claims to stand for? If not, what strategy can you implement to align them?

Get feedback from candidates and employees to understand what they think and feel about the company. When doing this, make sure that the questions you ask are able to gather all the necessary information to help create a plan.

Define Your Employee Value Proposition (EVP)

In simple terms, an EVP is a brief explanation of what values ​​a company has to offer its employees and candidates. This way, candidates can get an idea of ​​what they will get (such as benefits) if they join the company as well as estimate the company’s expectations of their employees. From an EVP candidates and employees alike should also be able to determine whether or not the company’s values align with their own personal ones to see if they are the correct fit for each other.

Promote Your Employer Brand

After defining the EVP that best reflects the company’s values, take advantage of the various existing channels to promote it. You can focus it on the company’s career page as it is usually the first thing most candidates will see when they are trying to learn more about your company. Apart from the career page, take advantage of the company’s various social media or blogs to share this information. Also make sure to display your achievements and experiences, such as employee testimonials and supporting photos and videos.

Create a Positive Experience for Candidates

If you get the opportunity to interact with candidates, either online or offline, make sure the experience they walk away with is in line with the employer brand you built. A reminder that testimonials from candidates’ experiences can also influence the company’s reputation.

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The process of creating a strong employer brand for an organization can take a long time and be quite extensive, especially if you are not familiar with or have experience with this concept. But don’t worry, Dayalima Recruitment is ready to help you carry out every step of the way.

We provide services to help companies build an employer brand that supports the attraction of the best candidates and achieve long-term success. Contact Dayalima Recruitment to learn more from our expert consultants and create a strong employer brand to support the growth of your business.